Creative Director & Sr. Designer
Making memorable, beautiful & captivating brands — via the art and science of brand design, creative campaigns, emotive illustration and more.
It starts with research; about the company and the competitive landscape. This leads to strategy, helping shape the brand look and voice to stand out against the noise, attract the intended audience and culminate in a brilliant brand launch.
Big Picture Campaigns
From concepts to final creative - the campaigns I create are based on strategy with a specific goal in mind. Be it to build awareness, generate more sales or increase enrollment, the final work combines smart and memorable messaging with measurable success.
Print Design
From Leeds' annual magazine to brochures to packaging design, my print experience is vast. Using grid systems to create beautiful layouts coupled with the unending array of print options (paper types/finishes/printing processes) makes each print project a unique experience to create and to hold when completed.
Illustration
From analog to digital and vector illustrations I enjoy creating art in a wide range of styles. I can adapt my art for the unique brand voice I'm working with from matching Noosa's vector illustrations to creating a series of watercolors for one of Leeds' magazines.
